General Manager, Maverick Digital

An accomplished tourism leader with experience across high-energy private and public roles, Zac is a Lincoln grad and keen outdoorsman. Passionate about the future of tourism, Zac loves how his role at Maverick combines technology, innovation and people leadership. Zac sits on a number of tourism boards and is also a semi-professional cricket player.

Content Creator, AJ Hackett Bungy New Zealand

Sam has spent the past 5 years working in adventure tourism, and more recently at AJ Hackett Bungy NZ in Auckland in an operational and content creation capacity. Being a part of the youthful demographic that lives and breathes social media, Sam has been able to effectively utilize platforms such as TikTok and Instagram to share the ‘Live More, Fear Less’ mantra that Bungy is built on and attract global attention to their channels.

Technical Director, Maverick Digital

Mention words like ‘personalisation’, ‘immediacy’ and ‘usability’, and Tim Olson’s face will light up – this passionate digital leader is most in his element bringing trailblazing online experiences to life. Tim loves the pace at which the digital environment is evolving, and believes there’s never been a more pivotal time to embrace and leverage technology for the tourism industry.

Head of Revenue, RealNZ

Scott McNab is an accomplished and adventurous individual who made the easy decision to relocate from Auckland to Queenstown nearly two years ago. In his role as Chief Revenue Officer at RealNZ, he takes the lead in driving sales, marketing, and technology to capture the hearts and minds of guests, inspiring them to choose and recommend RealNZ experiences. Prior to joining RealNZ, Scott enjoyed an impressive 11-year career at Icebreaker merino.

GM - Haka Tours & ANZ Nature Tours

Eve Lawrence is the General Manager of Haka Tours & ANZ Nature Tours and was nominated as 'emerging leader of the year' at the New Zealand Tourism Awards in 2021. She is also a board member of BYATA and the Tourism Export Council. Eve is passionate about responsible travel (and politics) and is known for driving brand growth, maximising operational excellence and delivering financial results.

Founder/Director Maverick Digital

Obsessed with empowering tourism through digital, Alex founded Maverick in 2014 with the vision to help travel embrace and leverage technology. Alex is inspired by the ever-changing nature of technology and the impact it is having on distribution and customer experience. She believes digital capability and understanding lies at the heart of tourism’s recovery in 2023.

Global Head of Digital, Tourism Fiji

Experienced in digital marketing for 13+ years and passionate about brand visibility and online growth, Matt leads the digital team at Tourism Fiji, spearheading campaigns that showcase Fiji as a premier tourist destination. As a seasoned digital strategist and destination marketer, Matt brings a unique perspective to our panel, and will share how Tourism Fiji is embracing the changing social media landscape to drive consumer preference and action.

Founder / Managing Director, Roady

Roscoe is a passionate entrepreneur and the founder of Roady — the place travellers go for inspiration on planning their NZ road trip. In just 14 months since launching, the Roady app has already facilitated over 90,000 adventures in NZ and Roscoe is looking to expand into Australia in 2024. Organic social media has played a huge part in Roady's growth and Roscoe is excited to be joining the panel to share learnings and discuss future trends.

General Manager, Maverick Digital

An accomplished tourism leader with experience across high-energy private and public roles, Zac is a Lincoln grad and keen outdoorsman. Passionate about the future of tourism, Zac loves how his role at Maverick combines technology, innovation and people leadership. Zac sits on a number of tourism boards and is also a semi-professional cricket player.

Content Creator, AJ Hackett Bungy New Zealand

Sam has spent the past 5 years working in adventure tourism, and more recently at AJ Hackett Bungy NZ in Auckland in an operational and content creation capacity. Being a part of the youthful demographic that lives and breathes social media, Sam has been able to effectively utilize platforms such as TikTok and Instagram to share the ‘Live More, Fear Less’ mantra that Bungy is built on and attract global attention to their channels.

Technical Director, Maverick Digital

Mention words like ‘personalisation’, ‘immediacy’ and ‘usability’, and Tim Olson’s face will light up – this passionate digital leader is most in his element bringing trailblazing online experiences to life. Tim loves the pace at which the digital environment is evolving, and believes there’s never been a more pivotal time to embrace and leverage technology for the tourism industry.

Head of Client Services, Maverick Digital

With 6 years’ tourism-focused digital marketing experience, Stu has marketed at both extremes of the operator space, from small start-up tourism ventures through to large companies like Tourism Holdings Limited. A self-confessed data and attribution geek, Stu's role combines creative strategy & deep platform experience across paid media to ensure revenue-led results for operators and destinations throughout the south pacific.