
That's a wrap on Destination: Digital 2024!
The tourism marketing landscape is evolving at an incredible pace. From shifting search behaviours and social media trends to the complexities of distribution and the dream-plan-book journey, today’s tourism marketers must be dynamic, agile, and adaptable.
We had a fantastic day diving in to 2024’s tourism marketing playbook. Thanks to our speakers, panelists and delegates for bringing this event to life. See you in 2025.
2024 Speakers and Panellists

Steph Smith
General Manager, ZORB
Steph Smith is the General Manager at ZORB New Zealand, one of New Zealand's most iconic adventure tourism experiences. With a passion for innovation and a deep commitment to delivering exceptional guest experiences, Steph has been instrumental in shaping ZORB’s dynamic social media presence and ongoing success.
Speaker

Roscoe Price-Moor
Founder, Roady
Roscoe Price Moor is the founder of Roady, a popular app that helps travelers discover the best experiences in New Zealand. Known for his expertise in crafting dynamic, thumb-stopping content that cuts through the social media noise, Roscoe and his team consistently achieve standout engagement across TikTok, Instagram, and Facebook for both their own brand and that of the clients they partner with.
Speaker

Stu Lill
Head of Client Services, Maverick Digital
With nearly 10 years’ tourism-focused digital marketing experience, Stu has marketed at both extremes of the operator space, from small start-up tourism ventures through to large companies like Tourism Holdings Limited. A self-confessed data and attribution geek, Stu's role combines creative strategy & deep platform experience across paid media to ensure revenue-led results for operators and destinations throughout the south pacific.
Speaker

Shaun Fitzgibbon
Managing Partner, TRA
Shaun is a partner at TRA and passionate about using insight to enable business growth. Shaun thrives on understanding human behaviour and is not shy in admitting he loves using data and machines to help solve real human problems. Shaun comes from a background in marketing, commercial strategy, and insights – all of which he brings together to help TRA’s clients deliver amazing experiences to their customers.
Panellist

Sarah Britton
Global Manager Digital Analytics, Tourism NZ
After spending 6 years at Air New Zealand, Sarah decided to make the jump over to Tourism New Zealand mid pandemic to help lead the way on initiatives to support the New Zealand Tourism Industry. Since then, Sarah has led a number of innovative projects focused on ensuring data and insights are at the centre of marketing activities.
Panellist

Kristen Lunman
Co-founder, Powrsuit
Originally from Canada, Kristen spent over a decade in growth roles before moving to New Zealand in 2012. Her startup journey began with Wipster, a global video SaaS platform, and more recently as co-founder and CEO of Hatch, an investment app that reshaped the wealth habits of over 200,000 Kiwis. Following Hatch’s acquisition in 2021, Kristen set her sights on closing the gender leadership gap. Powrsuit, her latest venture co-founded with Natalie Ferguson, launched this year and is already smashing goals - proving that with the right playbook, real change doesn't have to take a century.
Speaker

Rachel Howie
Digital Manager, Real NZ
Rachel Howie is the Digital Manager at RealNZ, responsible for overseeing eCommerce, Performance and Email Marketing. With a strong focus on data-driven strategies, Rachel and her team leverage customer insights to optimise the online guest experience, and drive both engagement and revenue growth.
Panellist

Melissa Craig
Chief of Marketing, ZORB
A Rotorua tourism expert in her own right and known for her innovation, leadership and entrepreneurial spirit, Melissa has helped shape ZORB in to the globally recognised experience it is today, constantly pushing the brand to think outside of the box to try new tactics and embrace new trends.
Speaker

Alex Dykman
Founder Maverick Digital & Grow Tourism
Alex founded Maverick in 2014 with the vision to empower tourism to embrace digital transformation. She is inspired by the ever-evolving digital landscape and its transformative impact on distribution and customer experience. Alex believes that leaning in to a people-first, technology-enabled future is essential in shaping the success of the visitor economy in 2024 and beyond.
Facilitator

Antz Longman
Head of Destination - Tourism Central Otago
Antz Longman is Head of Destination at Tourism Central Otago, where he oversees the management of the Regional Tourism Organisation. In this role, he builds strategic relationships and partnerships with local and national businesses and organizations to ensure the visitor economy enriches Central Otago. He has a diverse background in marketing, magazine publishing, outdoor education, and event management.
Speaker

Zac Watson
General Manager, Maverick Digital
An accomplished tourism leader with experience across high-energy private and public roles, Zac is a Lincoln grad and passionate about the future of tourism, he loves how his role at Maverick combines technology, innovation and people leadership. Zac sits on a number of tourism boards and is a keen outdoorsman!
Speaker

Ryan Wilmshurst
Key Account Manager, Maverick Digital
With a sharp eye on emerging trends and a passion for turning insights into action, Ryan helps brands navigate the complexities of platforms like TikTok, Instagram, and Facebook. Whether it's crafting a viral campaign or optimizing content for maximum impact, he’s the go-to expert for tourism operators looking to maximise value from social media.
Speaker

Steph Smith
General Manager, ZORB
Steph Smith is the General Manager at ZORB New Zealand, one of New Zealand's most iconic adventure tourism experiences. With a passion for innovation and a deep commitment to delivering exceptional guest experiences, Steph has been instrumental in shaping ZORB’s dynamic social media presence and ongoing success.
Speaker

Roscoe Price-Moor
Founder, Roady
Roscoe Price Moor is the founder of Roady, a popular app that helps travelers discover the best experiences in New Zealand. Known for his expertise in crafting dynamic, thumb-stopping content that cuts through the social media noise, Roscoe and his team consistently achieve standout engagement across TikTok, Instagram, and Facebook for both their own brand and that of the clients they partner with.
Speaker

Stu Lill
Head of Client Services, Maverick Digital
With nearly 10 years’ tourism-focused digital marketing experience, Stu has marketed at both extremes of the operator space, from small start-up tourism ventures through to large companies like Tourism Holdings Limited. A self-confessed data and attribution geek, Stu's role combines creative strategy & deep platform experience across paid media to ensure revenue-led results for operators and destinations throughout the south pacific.
Speaker

Shaun Fitzgibbon
Managing Partner, TRA
Shaun is a partner at TRA and passionate about using insight to enable business growth. Shaun thrives on understanding human behaviour and is not shy in admitting he loves using data and machines to help solve real human problems. Shaun comes from a background in marketing, commercial strategy, and insights – all of which he brings together to help TRA’s clients deliver amazing experiences to their customers.
Panellist

Sarah Britton
Global Manager Digital Analytics, Tourism NZ
After spending 6 years at Air New Zealand, Sarah decided to make the jump over to Tourism New Zealand mid pandemic to help lead the way on initiatives to support the New Zealand Tourism Industry. Since then, Sarah has led a number of innovative projects focused on ensuring data and insights are at the centre of marketing activities.
Panellist

Kristen Lunman
Co-founder, Powrsuit
Originally from Canada, Kristen spent over a decade in growth roles before moving to New Zealand in 2012. Her startup journey began with Wipster, a global video SaaS platform, and more recently as co-founder and CEO of Hatch, an investment app that reshaped the wealth habits of over 200,000 Kiwis. Following Hatch’s acquisition in 2021, Kristen set her sights on closing the gender leadership gap. Powrsuit, her latest venture co-founded with Natalie Ferguson, launched this year and is already smashing goals - proving that with the right playbook, real change doesn't have to take a century.
Speaker

Rachel Howie
Digital Manager, Real NZ
Rachel Howie is the Digital Manager at RealNZ, responsible for overseeing eCommerce, Performance and Email Marketing. With a strong focus on data-driven strategies, Rachel and her team leverage customer insights to optimise the online guest experience, and drive both engagement and revenue growth.
Panellist

Melissa Craig
Chief of Marketing, ZORB
A Rotorua tourism expert in her own right and known for her innovation, leadership and entrepreneurial spirit, Melissa has helped shape ZORB in to the globally recognised experience it is today, constantly pushing the brand to think outside of the box to try new tactics and embrace new trends.
Speaker

Alex Dykman
Founder Maverick Digital & Grow Tourism
Alex founded Maverick in 2014 with the vision to empower tourism to embrace digital transformation. She is inspired by the ever-evolving digital landscape and its transformative impact on distribution and customer experience. Alex believes that leaning in to a people-first, technology-enabled future is essential in shaping the success of the visitor economy in 2024 and beyond.
Facilitator

Antz Longman
Head of Destination - Tourism Central Otago
Antz Longman is Head of Destination at Tourism Central Otago, where he oversees the management of the Regional Tourism Organisation. In this role, he builds strategic relationships and partnerships with local and national businesses and organizations to ensure the visitor economy enriches Central Otago. He has a diverse background in marketing, magazine publishing, outdoor education, and event management.
Speaker

Zac Watson
General Manager, Maverick Digital
An accomplished tourism leader with experience across high-energy private and public roles, Zac is a Lincoln grad and passionate about the future of tourism, he loves how his role at Maverick combines technology, innovation and people leadership. Zac sits on a number of tourism boards and is a keen outdoorsman!
Speaker

Ryan Wilmshurst
Key Account Manager, Maverick Digital
With a sharp eye on emerging trends and a passion for turning insights into action, Ryan helps brands navigate the complexities of platforms like TikTok, Instagram, and Facebook. Whether it's crafting a viral campaign or optimizing content for maximum impact, he’s the go-to expert for tourism operators looking to maximise value from social media.
Speaker

Steph Smith
General Manager, ZORB
Steph Smith is the General Manager at ZORB New Zealand, one of New Zealand's most iconic adventure tourism experiences. With a passion for innovation and a deep commitment to delivering exceptional guest experiences, Steph has been instrumental in shaping ZORB’s dynamic social media presence and ongoing success.
Speaker

Roscoe Price-Moor
Founder, Roady
Roscoe Price Moor is the founder of Roady, a popular app that helps travelers discover the best experiences in New Zealand. Known for his expertise in crafting dynamic, thumb-stopping content that cuts through the social media noise, Roscoe and his team consistently achieve standout engagement across TikTok, Instagram, and Facebook for both their own brand and that of the clients they partner with.
Speaker

Stu Lill
Head of Client Services, Maverick Digital
With nearly 10 years’ tourism-focused digital marketing experience, Stu has marketed at both extremes of the operator space, from small start-up tourism ventures through to large companies like Tourism Holdings Limited. A self-confessed data and attribution geek, Stu's role combines creative strategy & deep platform experience across paid media to ensure revenue-led results for operators and destinations throughout the south pacific.
Speaker

Shaun Fitzgibbon
Managing Partner, TRA
Shaun is a partner at TRA and passionate about using insight to enable business growth. Shaun thrives on understanding human behaviour and is not shy in admitting he loves using data and machines to help solve real human problems. Shaun comes from a background in marketing, commercial strategy, and insights – all of which he brings together to help TRA’s clients deliver amazing experiences to their customers.
Panellist
2024 highlights





