The Great Travel Renaissance: Reimagining tourism through a digital lens
Digital is set to play a starring role in confronting and overcoming the extraordinary challenges tourism is facing. Join digital thought leaders combined with trailblazing tourism brands as we come together to harness a new era of marketing in order to embrace a bold new travel landscape.
Expect valuable insights and an engaging speaker lineup geared to help New Zealand tourism navigate enormous marketing change. Thought-provoking, candid and interactive, the inaugural Destination: Digital event is a must-do for savvy tourism marketing professionals looking to come together for an afternoon of cutting-edge, inspiring learning and connection.
GM Marketing and Communications, WellingtonNZ
Anna Calver is a natural born (brand) storyteller. As GM Marketing and Impact for WellingtonNZ, she leads a team that shares stories of New Zealand’s creative heart to turn people into raving fans for all things Wellington. She believes stories must inspire and digital storytellers need to Marie Kondo content so it cuts through the clutter, creates meaning and drives action.
Chief Executive, RealNZ
The words ‘digital transformation’ are all senior tourism executive Stephen needs to start fizzing with ideas. From his recent position as CE of Tourism New Zealand to a background growing trailblazing agency start-ups internationally, Stephen is a visionary digital thought-leader excited about the future of technology and tourism.
Shaun is a partner at TRA and passionate about using insight to enable business growth. Shaun thrives on understanding human behaviour and is not shy in admitting he loves using data and machines to help solve real human problems. Shaun comes from a background in marketing, commercial strategy, and insights – all of which he brings together to help TRA’s clients deliver amazing experiences to their customers.