Marketing Manager, Waitangi Treaty Grounds

Over the past two years, Nineke and her team have repositioned the Waitangi Treaty Grounds to a brand with fresh appeal to the hearts and minds of New Zealanders. With domestic visitation topping that of 2019, digital transformation and a fresh new brand narrative have played leading roles in Nineke’s approach. Discover how Waitangi plans to leverage digital to maintain and grow their domestic market share in 2022.

Head of Projects, Maverick Digital

Mention words like ‘personalisation’, ‘immediacy’ and ‘usability’, and Tim Olson’s face will light up – this passionate digital leader is most in his element bringing trailblazing online experiences to life. Tim loves the pace at which the digital environment is evolving, and believes there’s never been a more pivotal time to embrace and leverage technology for the tourism industry.

Deputy Chief Executive, Hobbiton Movie Set

As far as Shayne is concerned, digital marketing is an ‘essential service’ for Hobbiton Movie Set. Since 2018, the famous operator has embraced a best-practice approach to digital with the goal of increasing its share of direct bookings. And while the pandemic has changed the face of tourism, it hasn’t shaken Shayne’s belief that digital offers the most effective and agile way to make the most of new opportunities.

Partner, TRA

Shaun is a partner at TRA and passionate about using insight to enable business growth. Shaun thrives on understanding human behaviour and is not shy in admitting he loves using data and machines to help solve real human problems. Shaun comes from a background in marketing, commercial strategy, and insights – all of which he brings together to help TRA’s clients deliver amazing experiences to their customers.

Director, The Transformationist

Finding a unique voice for your brand – and not just telling your stories – is key to standing out in a cluttered digital space, believes Tash McGill. An experienced agency strategist, writer and author of The Transformationist podcast, Tash has worked with well-known brands including Tourism NZ and is passionate about developing the skills to enable extraordinary storytelling.

Founder/CEO Maverick Digital

Obsessed with empowering tourism through digital, Alex founded Maverick in 2014 with the vision to help travel embrace and leverage technology. Alex is inspired by the ever-changing nature of technology and the impact it is having on distribution and customer experience. She believes digital capability and understanding lies at the heart of tourism’s recovery in 2022.

Programme Manager, Go With Tourism

Heidi and the Go With Tourism team bring an exciting and diverse set of experiences across tourism, hospitality, youth entrepreneurship and government. Passionate about helping tourism 'build back stronger', Heidi and her team are focused on empowering our industry to step up and become an industry of choice for employees and job seekers. Passionate about the opportunities digital offers tourism to connect with younger audiences, Heidi and her co-presenters Helen and Simone are practical, pragmatic speakers; fantastic at cutting through to the heart of the matter.

Managing Director, Interactive Arts

Passionate about creating, transforming and re-imagining experiences that blend the physical and digital worlds, Craig is a leader of global interactive design experiences and has recently worked for Tourism NZ, Comvita and Spark. Right now, augmented reality technology is becoming readily accessible – and Craig believes this is a huge opportunity for tourism marketers.

Marketing Manager, Waitangi Treaty Grounds

Over the past two years, Nineke and her team have repositioned the Waitangi Treaty Grounds to a brand with fresh appeal to the hearts and minds of New Zealanders. With domestic visitation topping that of 2019, digital transformation and a fresh new brand narrative have played leading roles in Nineke’s approach. Discover how Waitangi plans to leverage digital to maintain and grow their domestic market share in 2022.

Head of Projects, Maverick Digital

Mention words like ‘personalisation’, ‘immediacy’ and ‘usability’, and Tim Olson’s face will light up – this passionate digital leader is most in his element bringing trailblazing online experiences to life. Tim loves the pace at which the digital environment is evolving, and believes there’s never been a more pivotal time to embrace and leverage technology for the tourism industry.

Deputy Chief Executive, Hobbiton Movie Set

As far as Shayne is concerned, digital marketing is an ‘essential service’ for Hobbiton Movie Set. Since 2018, the famous operator has embraced a best-practice approach to digital with the goal of increasing its share of direct bookings. And while the pandemic has changed the face of tourism, it hasn’t shaken Shayne’s belief that digital offers the most effective and agile way to make the most of new opportunities.

Ex GM Global Content Marketing & Brand, Air NZ

A highly regarded and accomplished marketer with proven ability to deliver strong commercial results through outstanding strategic skills fused with innovative and creative thinking, having led one of our most admired brands in New Zealand and across the globe. Jodi is an inspiring storyteller who has a passion for tourism and is now helping brands deliver their stories in the most engaging way possible.